Wednesday 5 October 2016

Typography in films

Image result for guardians of the galaxy



The titles in Guardians of the Galaxy are presented in bold making the title stand out. In a addition to this, there is emphasis on the Guardians and Galaxy. This could be to symbolize the setting of the film that it is focused all around the different galaxies and planets. It also gives the idea of the genre of the film as when the word galaxy is used within the title it is commonly used for Sci-Fi films. Furthermore, the focus on the word Guardians presents to idea that it is focused on heroes, linking it to another genre, action. This then links with the graphology used as we see 5 characters all ready in fighting positions like they are ready to battle. This font is slightly similar to the iconic film series of Star Wars. This can then be linked to gather the ideas of a battle between two different sides.



The effect this then has on the audience is that they will not only know the genre of the film but also get an insight into the what it is going to be like. The use of the bold focus on the guardians we as an audience are drawn in to know why they are guardians and what is going to happen. Moreover, being the guardians, the word is much bigger than the rest of the text as well as being placed above it, this suggest that they are powerful and above everything else in a way - almost unstoppable.  



The colour scheme used are the main factor of the title. It is presented in a metallic way and gold. This follows the associations of the colors and features of metal. This gives the idea that the qualities of metal being strong and almost impossible to break - comparing to the features of gold - it gives the idea that these guardians will as a team in theory be almost invincible and able to take on anything. Furthermore, the idea of using the colour gold suggests that there is going to be courage, passion and wisdom shown within the film, indicating some of the characters personalities and what they will have to go through.



Image result for dead silence



The font used is a simple font in capitals but draws in the audience due to ghostly mist appearing from each of the letters. This not only implies the genre is going to horror and thriller but it also implies the story line could contain ghosts or un-natural characters. Moreover, there has been the use of red used for less important captions. The colour red has many connotations including danger and death, with associations of blood and fire. This helps linking it to the genre of horror meaning that there could also be death included.

The title in itself draws the audience in based on the "dead silence". The word silence has negative connotations of death and sinister. As well as the word silence could possible be suggesting the meaning of death or even that it will play a key part in the film, for example, they have to stay silent or something bad will occur. This being included in a horror film coveys the idea of tension, shock and thrill. In addition, it sounds like a type of childhood game, where if you don't stay silent you will be caught, which again adds the effect of horror.

The key part of the titles is the spacing between the letters. This can be used to indicate how the characters will be bonding with one another. The effect it gives off is that the characters included no matter what their personalities are like it, they will  be defending for themselves. This can hint that each character is going to be fighting for the lives and easily be in danger.


Image result for romance films

The font used within Just The Way You Are is a simple font, using capitals and lettering pack closely together. They way this presented could be used to portray the closeness of the two characters shown,implying they could fall in love or already be in a relationship with each other. However, with some separation between the letters it could suggest there will be some sort of problem between them both along the way.

The color scheme being pink and purple is the main clue in the title as it links to the stereotype of females. This suggests that by the color alone it will fall into the romance genre and its target audience is females. The color pink has many associations including charming, romantic and universal love of oneself and of others. This links to the genre being romance and these are all key components found within romance. In addition to this, the use of purple included supports this further as it has associations of being royalty, ambition and pride. This can also suggest how the characters feel towards each other giving the impression that it is a stereotypical love story where two random characters meet, fall in love with one another. Another thing that makes this text different is it falls down on top of each other, this may be used to show that there might be a downfall or problems again throughout the film, which commonly happens in romance films but ends on a happier note

Image result for the deathly hallows 2010

The font displayed in Harry Potter focuses on his name, implying that already he is the main character and due to the boldness and extreme size of the name compared to the rest of the text, it suggests that he is some what important to the film. Moreover, the font is quite sharp which could display different meanings being that it is an action genre film and the content of the film is fast paced. It also gives of a fantasy effect which could hint towards the idea of monsters and un-human nature being included.

Another point is the colour scheme used. Both the colour scheme and font work together to create the idea of the characters shown below. They suggest that they are strong, bold and as a group, unbreakable. The use of the silver adds this effect more through the connotations being sophisticated, elegant but also loss. This can suggest that these 3 people are highly intelligent, unique and special but will sometimes have to deal with loss, whether it be one of these members or someone close as death is hinted through the title.

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