Production Company Logo Research

Before i design my own production company, i need to do some research into what different logos each company has. This can include the colour scheme, if it is simple and basic or full of detail and what picture are included if any etc. This research will help me when it comes to planning my own logo as i can be influenced by how they use their logos to connect with their target audiences and what they do to give off a certain image.

                            

Walt Disney

This a major production company, which is mostly known for its work in children's films and animation. The logo in itself is a simple image of a castle with the outline of where a star passed over it. The use of the image is implying to the audience that they own magical, fantasy and films containing royalty mainly - they mainly create princess films such as "Tangled", "Frozen" and "Sleeping Beauty". In addition to this, there is the use of the font in walt disney standing out and can also be recognized by the theme park resort Disney Land. The font used is a fun and fancy looking which should gain the interest of younger children compared to being written in simpler and more basic font such as "WALT DISNEY".

Film 4

This is an independent production company, which releases a variety of different films which is why unlike Disney it doesn't have a specific picture linking to its common films. The films released are based from all different genres, however, the content of the films will most likely be some form of drama, crime or thriller and therefore aimed towards the older generation, hence there being nothing too fancy on the logo. It colour scheme is a basic and simple red and white, nothing to fancy. Due to the contrasting colours being white on a bright red, it stands out drawing attention into the company. and It is mostly known based from the TV channel rather than being as a professional film company. They have released films such as "Amy", "20,000 Days On Earth" and "Under The Skin". These kinds of films are not the most popular, and will not be released in cinemas like Walt Disney films would, in addition, nor would they be released world wide as they're target audience is very narrow. 

DreamWorks Animation

This is another major film company. They have released similar films to Walt Disney as they are mainly aiming films towards the younger generation. They have used a similar idea to their logo, they have used a small child sitting on a moon in the sky whilst holding a fishing rod. This can suggest that it is full of imagine and based upon dreams in which the child on the moon is dreaming of. In addition to this, it works alongside the colour scheme as it is full of colour in which all young children will notice more, compared to the film 4 logo. Therefore, when a child sees the logo they may be encouraged more to watch it as the colour will stand out to them. They have released films such as "Shrek", "Kung Fu Panda" and "Over The Hedge".

Warner Bros - Changed Logos 

One of the main thing for production companies is to update their logo as when technology is being more advanced they can make their logos more appealing and stand out more. Warner Bros is a major film company which has the rights to many big name films such as "Batman V Superman: Dawn Of Justice", "Harry Potter And The Deathly Hallows" and "Superman: Man Of Steel". By looking at this,i can see that when they first started the logo looked interesting and for the time in which it was first made it was quite advanced. However, 6 years later they had changed their logo completely which could be to stand out more and give off a different meaning. This lasted 5 years before going back to their original idea which was constantly being improved adding more colour and effects gaining more interest and more recognition when a film was released at this was shown. After 75 years they updated their logo to show how long they had been running for and obviously appears as quite successful to have continued this long. This remains the present logo in bold colours and sharp looking characters. By looking at the new logo they have used a lot of bright colours suggesting that their films are engaging, exciting and can be a family film. In addition, they have used a lot of gold implying luxury, magic and courage which will be displayed in almost all of their released films.